Anchorage Professional Development Luncheons
Anchorage professional development luncheons are held once a month, on a Wednesday at the Crowne Plaza Hotel and are open to PRSA members, non-members and students.
Engaging Your Employees: Advice & Best Practices for Internal Communications
Let’s be real. Sometimes the reporter calling about your organization’s crisis or the senior executive who is worried about their client’s perception takes precedence over your most important audience, employees. At August’s brown bag lunch, Heidi Embley from Embley...
Cut Through the Noise: Social Listening for PR
Cut through the noise: How social listening tools can help your communication strategy. Sixty-seven percent of American adults get news on social media. People trust messages from friends five times more than brands. In an age where anyone with a smartphone can...
Whole Lotta Shakin’ Goin’ On
It’s been a month since the earthquake, but the aftershocks keep coming. We’re still reading about lessons learned about road and building construction. Communications professionals also learned a few lessons. January’s Alaska Chapter PRSA Luncheon...
Taking the mystery out of new media
The media landscape has changed dramatically in recent years. It’s no longer just traditional journalists pumping out information; talk show hosts, bloggers, and a variety of others with a computer are dishing out all kinds of “news.” Public relations...
Advice to my 22-year-old self: Seasoned communicators share stories and tips from years in the trenches
If you could go back in time, what would you tell your younger, professional self? There's no substitute for experience to bring perspective and learning in public relations and communications. Join PRSA Alaska at our next luncheon when we hear from...
A revolution of ethics in public relations: Becoming the trusted ethics advisor your employer needs now
A revolution of ethics in public relations: Becoming the trusted ethics advisor your employer needs now Alternative facts. Fake news. Information leaks. Today’s PR professionals face ethical challenges at every turn. At the same time, communication mediums...
Beyond a talking point: How communicators can foster real change in diversity and inclusion
How can we make meaningful strides in our diversity and inclusion efforts in our workplaces? When instituting a diversity and inclusion program, service, or operation, how do communicators obtain buy-in from leadership and employees? Join the Public...
Anchorage workshop with Michael Smart: Perfect Pitching Boot Camp
Perfect Pitching Boot Camp: Winning Over Journalists and Bloggers in the New Media Relations Landscape Join PRSA’s Alaska Chapter and media pitching coach Michael Smart as he presents his most popular workshop, designed to help PR pros achieve superior...
Breaking the mold of sponsorship: Creating true partnerships through sponsorship
The world of sponsorship is no longer choosing between Gold, Silver, and Bronze levels and sending in a check. Breaking the mold and venturing into creating something that looks more like a real partnership can open up new opportunities for the sponsor,...
Reimagining the Anchorage Daily News: What’s next for the state’s largest newspaper?
After months of speculation, the struggling Alaska Dispatch News (renamed the Anchorage Daily News) came under new ownership in September. Join us for our April professional development luncheon with Ryan Binkley, one of the new co-publishers of the now...