Anchorage Professional Development Luncheons

Anchorage professional development luncheons are held once a month, on a Wednesday at various venues around Anchorage and are open to PRSA members, non-members and students.

When sponsorships become political (POSTPONED)

Savvy and socially-aware consumers are prompting organizations to reexamine the causes they support and to consider the impact of sponsorships upon their brands. When traditional, iconic events and causes become controversial, how do smart organizations respond and...

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Media relations and crisis communications

Full day topic: Media relations and crisis communications – When the inevitable hits the gumbo pot Date: Monday, Feb. 24 Time: 9:30 a.m. – 4 p.m. (full day) Cost: $65 member; $90 non-member Lunch topic: How to become a superhero spokesperson by channeling your inner...

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Cut Through the Noise: Social Listening for PR

Cut through the noise: How social listening tools can help your communication strategy. Sixty-seven percent of American adults get news on social media. People trust messages from friends five times more than brands. In an age where anyone with a smartphone can...

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Whole Lotta Shakin’ Goin’ On

It’s been a month since the earthquake, but the aftershocks keep coming. We’re still reading about lessons learned about road and building construction. Communications professionals also learned a few lessons. January’s Alaska Chapter PRSA Luncheon...

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Taking the mystery out of new media

The media landscape has changed dramatically in recent years. It’s no longer just traditional journalists pumping out information; talk show hosts, bloggers, and a variety of others with a computer are dishing out all kinds of “news.” Public relations...

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