Meet PRSA member Lorraine Henry, Director of Communications for the Alaska Department of Natural Resources. She ser
ves as the Public Information Officer for the department and is responsible for planning and executing external communications plans, media relations, social media, presentations, speeches, photography/videography, key messaging for department priorities, guiding division communication leads and coordinating with peers at other State of Alaska agencies and partner organizations.
Lorraine’s hometown is Eagle River, Alaska. She has a bachelor’s degree in Journalism and Public Communications from the University of Alaska Anchorage.
PRSA Volunteer Work
Lorraine joined the Aurora Awards and Gala organizing committee in 2022 and is in the thick of planning for the celebration in 2023. “I hope PRSA members, PR students and other communications professionals will join us to celebrate Glaciers, Glitz and Glamour this year on September 20,” said Lorraine.
How does PRSA membership assist you?
“PRSA is a wonderful organization for networking, peer mentoring, getting feedback on communications strategies, and celebrating all things public relations. I enjoyed participating in the PRSA Puget Sound chapter when I lived in Seattle, but I’ve definitely been more engaged with the Alaska chapter through working on the annual Aurora Awards and Gala and attending digital learning sessions,” said Lorraine. “This kind of best practice sharing and recognizing the top communications work in the state inspires me to grow professionally. PRSA membership was also a benefit for my volunteer work with the Eagle River Bear Paw Festival over the past three years, as I looked to examples of effective communications by PRSA leaders to help drive a strategy for the community festival.”