Wednesday, Nov. 16, 2016 – How to Measure on a Shoestring Budget (Anchorage)

Oct 26, 2016 | Past Events

Whether you work for a corporation, non-profit or agency, measurement is key to understanding and demonstrating the value of your work. Learn about the Barcelona Principles, the first-ever PR measurement standards, and how you can measure your work, even on a shoestring budget.


  • Michelle Egan, APR, Fellow PRSA


  • Natalie Lowman, APR, ConocoPhillips
  • Kristin Helvey, APR, Helvey Communications
  • Kirsten Schultz, Providence Health & Services

In this session you’ll learn:

  • Overview of the 7 Barcelona Principles
  • How and What to Measure – Even on a Tight Budget
  • 5 Tips for Measuring Your Work


Get Tickets

Price before Sept. 15:

  • $30 PRSA members
  • $40 Non-Members
  • $10 Students

At the door tickets:

  • $34 PRSA Members
  • $44 Non-Members
  • $10 Students

Date: Wednesday, Nov. 16, 2016
Noon to 1 p.m. (Doors open at 11:30 a.m.)
Crowne Plaza Hotel, 109 W International Airport Rd

Michelle Egan, APR, Fellow PRSA
Alyeska Pipeline Service Company

Natalie Lowman, APR

Kristin Helvey, APR
Helvey Communications

Kirsten Schultz
Providence Health & Services

Thanks to our sponsor!

Thank you to Rasmuson Foundation for sponsoring the November Professional Development Luncheon in Anchorage.