Award Winners: 2012
Aurora Awards
Category 1: Community Relations
First Place: AlaskaVA Rural Veterans Outreach Campaign, “We’re Here For You”
Solstice Advertising for AlaskaVA Healthcare System
Michelle LeKites, Ian Laing, Jennifer Castro, Laura Tauke, Lincoln Garrick
Category 2: Reputation Management
First Place: U.S.F.S. Chugach and Tongass Awareness Campaigns
Solstice Advertising for U.S.F.S. Alaska Division
Kathleen Peck, Alexis Roskelley, Lincoln Garrick, Jackie Bartz
Category 3: Events and Observances (Seven or fewer days)
First Place: Southcentral Foundation’s 15th Annual Gathering
Southcentral Foundation
Vera Starbard, Ellie Jackson, Allison Knox, Jessica Dorrington, Caitlin Stewman
Second Place: Donlin Gold 2012 Iditarod Public Involvement Event
Solstice Advertising for Donlin Gold
Michelle LeKites, Eric Buhrman, Brian Adams, Lincoln Garrick, Jennifer Castro
Third Place: Alaskans for Justice
MSI Communications for Alaskans for Justice
Laurie Fagnani, Valerie Lindstam, Maryann Pease, Greg Chapides, Elizabeth Stevens
Honorable Mention: 2012 Green & Gold Gala
Universityof Alaska Anchorage
Universityof Alaska Anchorage Office of University Advancement, University of Alaska Anchorage Alumni Association
Category 4: Events & Observances (More than seven days)
First Place: Delivering Excellence: TAPS 35th Anniversary
Alyeska Pipeline Service Company
The Alyeska Pipeline Corporate Communications Team
Second Place: BP Energy Center 10th Anniversary
Nerland Agency for BP Energy Center
Michelle Taylor, Karen King, Graham Biddle, Andy Zaneo, Amanda Strickland
Category 5: Public Service
Second Place: 2011–2012 Pick. Click. Give. Cause-Type Online Marketing Campaign
MSI Communications for Rasmuson Foundation
CassandraStalzar, JordanMarshall, Michelle McMillian, Grant Johnston, Laurie Fagnani
Category 6: Public Affairs
No awards in this category.
Category 7: Marketing Communications
First Place: Jen & Matt Mortgage Marketing Campaign
Northwest Strategies for Alaska Housing Finance Corporation
Stacy Schubert, Dan Fauske, Amber Lee, Tim Woolston, Soren Johansson
Second Place: Live. Work. Play. Campaign Rebrand
Solstice Advertising for Anchorage Economic Development Corporation
LincolnGarrick, Alexis Roskelley, Kathleen Peck, Ian Laing, Laura Tauke
Category 8: Crisis Communications
Second Place: Timely information in 2012 flood disaster
Matanuska-Susitna Borough
Patty Sullivan, Carol Vardemam, Pamela Ness, VickieLee Fenster, Mary Brodigan and Stefan Hinman
Category 9: Issues Management
No awards in this category.
Category 10: Internal Communications
First Place: AHFC 101
Northwest Strategies for Alaska Housing Finance Corporation
CaryBolling, Dan Fauske, Stacy Schubert, Soren Johansson, Mike Buller
Second Place: New Membership Catch-all Kit
Solstice Advertising for Visit Anchorage
Kathleen Peck, Alexis Roskelley, Jackie Bartz, Laura Tauke, Karin Braun
Category 11: Investor Relations
No awards in this category.
Category 12: Multicultural Public Relations
Second Place: Southcentral Foundation Youth Suicide Prevention Campaign
Southcentral Foundation
Vera Starbard, Marleah LaBelle, Allison Knox, Amber Latham, Diana Valez
Category 13: Integrated Communications
Second Place: “Commute Wisely,” “On the Move” and “Hero Rider” Ridership Awareness Campaigns
Solstice Advertising for People Mover
Kathleen Peck, Alexis Roskelley, Jackie Bartz, Lincoln Garrick, Laura Tauke
Third Place: I AM UAA
Universityof Alaska Anchorage
Office of University Advancement
Awards of Excellence
Category 1: Media Relations
First Place:Alaska2-1-1 Statewide Media Relations
Thompson & Co. Public Relations
Category 2: Writing Portfolio
First Place: Sarah Henning, Anchorage Museum at Rasmusen Center
Second Place: Meadow Bailey, Hannah Blankenship, Alaska Department of Transportation and Public Facilities
Category 3: Speech Writing
Second Place: Chancellor’s Convocation 2012
University of Alaska Fairbanks
Tori Tragis, Michelle Renfrew, Andrea Swingley
Category 4: Internal Publication
First Place: TeamAlaska
MSI Communications for BP Alaska
Liz Lynch, Frank E. Baker, Sandra Yi-Fuller, Lana Johnson, Micah Lillard
Second Place: Networks
Hope Community Resources, Inc.
Kris Jez, Megan Moody, Katie Johnston
Third Place: 2012 Alaska State Fair Jubilee Gazette
Alaska State Fair
June Gerteisen, Dean Phipps, Rachel Grenier
Category 5: External Publication
First Place: Museum Today
Anchorage Museum
Janet Asaro, Sarah Henning, Lucian Childs
Second Place: Tatitlek Times
The Tatitlek Corporation
Cassidy Davis
Third Place: Connections
Hope Community Resources, Inc.
Kris Jez, Megan Moody, Katie Johnston
Honorable Mention: Alaska Oil and Gas Association’s “Straight Talk” Newsletter
MSI Communications for Alaska Oil & Gas Association
Kara Moriarty, Sarah Erkmann, Grant Johnston, Beth Stamm
Category 6: Brochure
First Place: 2012 Viewbook -University of Alaska Fairbanks
UAF Marketing & Communications, UAF Admissions
Nerland Agency
Second Place: Tap Into Summer
UAF Summer Sessions & Lifelong Learning
Michelle Bartlett, Fiore Wilcoxson, Alida Van Almelo,DixonJones, Felicia Burud
Third Place: Meet in Anchorage: Official Planning Guide for Association and Group Meetings, Conventions and Conferences
Visit Anchorage and Nerland Agency
Sarah Mattie, Jack Bonney, Lilly Kelly, Joy Maples, Julie Dodds
Honorable Mention: “It’s Simple” AEA Consumer Catch-all
Solstice Advertising forAlaska Energy Authority
Ian Laing, Kathleen Peck, Laura Tauke, Jennifer Castro, Lincoln Garrick
Category 7: Direct Mail Solicitations
No awards in this category.
Category 8: Annual Report
First Place: Expect the Best: Anchorage School District’s Annual Report to the Community
Anchorage School District
Heidi Embley, Pam York, Pam Butcher
Second Place: “2011: An Extraordinary Year”
Hope Community Resources, Inc.
Kris Jez
Third Place: 2011Alaska State Fair Annual Report
Alaska State Fair
Dean Phipps, Kelly Larson, Rachel Grenier
Honorable Mention: 2011 Annual Report
Northwest Strategies for Alaska Housing Finance Corporation
Stacy Schubert, Dan Fauske, Soren Johansson, Christian Behr, Heidi Bohi
Category 9: Podcasts and Webcasts
No awards in this category.
Category 10: Website
First Place: ASD Online
Anchorage School District
Kathy Griffith, Ben Harris
Second Place: Website Redesign – UAF
University of Alaska Fairbanks
Jenn Baker, Sherrie Roberts
Third Place: Alutiiq Website Redesign
Northwest Strategies for Alutiiq
Amanda Combs, Ashley Taborsky, Gerad Godfrey, Randy Bangerter, Bangerter Creative; Allyson Cheek
Honorable Mention: ArXotica.com Redesign and Development
Solstice Advertising for ArXotica, Inc.
Paul Davidson, Kathleen Peck, Alexis Roskelley, Jackie Bartz, Lincoln Garrick
Category 11: Social Media
First Place: “Naturally Inspiring” Social Media Campaign
University of Alaska Fairbanks
Andrew Cassel, Carla Browning, Nerland Agency, Neumuth Advertising
Second Place: Starbucks Community Card Vote. Give. Grow Campaign
Rural Alaska Community Action Program, Inc.
Angela Gonzalez, Janet Hall, Rachel Morse, Jennifer Kehoe, Kimberly Pitney
Third Place: ASD Social Media
Anchorage School District
Heidi Embley, Kathy Griffith, Heather Roach
Honorable Mention: Shell Alaska Social Media
Shell Oil Company and MSI Communications
Megan Baldino, Michelle Malerich, Peter Scott & Shell CX Team, Sandra Yi-Fuller, Beth Stamm
Category 12: Blogs
Second Place: “Life Hacks” Blog
University of Alaska Anchorage
Office of University Advancement, Kathleen McCoy
Third Place:Alaska State Fair Blogs
Dean Phipps, Kelly Larson, Rachel Grenier
Alaska State Fair
Category 13: Video Material
First Place: “The Spark” Energy Efficiency TV Spot
Solstice Advertising forAlaska Energy Authority
Ian Laing, Kathleen Peck, Jackie Bartz, Last Frontier Productions, Laura Tauke
Second Place: Heavy Lift at Port Mackenzie
Matanuska-Susitna Borough
Patty Sullivan, Stefan Hinman
Third Place(tie): “Naturally Inspiring” Brand Launch Video
University of Alaska Fairbanks
Carla Browning, Michelle Renfrew, Nerland Agency, Neumuth Advertising
Third Place(tie): Physician Recruitment Videos, Native Health Care
Solstice Advertising forAlaska Native Tribal Health Consortium
Kathleen Peck, Jackie Bartz, AlexisRoskelley, AlaskaChannel, Laura Tauke
Category 14: Radio Material
First Place: “Savings Set The Mood” Energy Efficiency :30 Spot
Solstice Advertising for Alaska Energy Authority
Jackie Bartz, Jennifer Castro, Kathleen Peck, Ian Laing, Kurt Riemann
Category 15: Special Electronic and Printed Promotional Materials
First Place: 2012 Alaska State Fair Mobile App
Alaska State Fair and Alaska Channel
Dean Phipps, Kelly Larson, Rachel Grenier, Bob Kaufman, Zach Hall
Second Place: “Did You Know?” Ad Series
Solstice Advertising for Donlin Gold
Michelle LeKites, Eric Buhrman, Jennifer Castro, Lincoln Garrick
Third Place (tie): “Oh My!” NAC Web and Print Ad Series
Solstice Advertising for Northern Air Cargo
Michelle LeKites, Eric Buhrman, Jennifer Castro, Liconoln Garrick
Third Place (tie): 2012 Alaska Power Association Member Directory
Northwest Strategies for Alaska Power Association
Kalyn Simon, Stephanie Johnson, Chris Munroe, Crystal Enkvist, Antoinett Mancini
Grand Award
Delivering Excellence: TAPS 35th Anniversary
Alyeska Pipeline Service Company
The Alyeska Pipeline Corporate Communications Team