{"id":4876,"date":"2022-07-19T12:31:12","date_gmt":"2022-07-19T20:31:12","guid":{"rendered":"https:\/\/prsaalaska.org\/?p=4876"},"modified":"2022-07-27T08:40:36","modified_gmt":"2022-07-27T16:40:36","slug":"pr-provides","status":"publish","type":"post","link":"https:\/\/prsaalaska.org\/pr-provides\/","title":{"rendered":"PR Provides: Tying Public Relations into Business Goals"},"content":{"rendered":"<p style=\"font-weight: 400;\">Ten years ago, most people could not answer the question, \u201cWhat is public relations?\u201d The general understanding of our industry has only decreased as the lines between digital and what some practitioners refer to as \u201ctraditional\u201d PR have gone from being blurred to being nonexistent. Learn to measure and talk about PR in a way that ties to executive leadership\u2019s business goals and ensures PR is considered in a business or brand\u2019s overall strategic plan and budgeted for appropriately.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2022\/07\/b4a392c6-dfb0-4b1a-f5de-bf0887c7301a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4877 alignleft\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2022\/07\/b4a392c6-dfb0-4b1a-f5de-bf0887c7301a-140x300.jpg\" alt=\"\" width=\"140\" height=\"300\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2022\/07\/b4a392c6-dfb0-4b1a-f5de-bf0887c7301a-140x300.jpg 140w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2022\/07\/b4a392c6-dfb0-4b1a-f5de-bf0887c7301a.jpg 300w\" sizes=\"(max-width: 140px) 100vw, 140px\" \/><\/a><strong>Speaker:<\/strong> Liz Baker, Vice President, Thompson &amp; Co. Public Relations<\/p>\n<p style=\"font-weight: 400;\">With an agency career spanning more than 15 years across three states, Liz Baker leads strategic PR and integrated marketing programs for clients across a wide range of clients, from tourism bureaus to trade associations, quick-service restaurants to nonprofits. Involved with PRSA since joining PRSSA at the University of South Carolina in 2005, Liz has served chapters in South Carolina, Alaska and Texas.<\/p>\n<p style=\"font-weight: 400;\"><strong>Date:<\/strong>\u00a0Wednesday, July 27<br \/>\n<strong>Time:<\/strong>\u00a0Noon-1pm<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Register today!<\/strong><\/p>\n<ul>\n<li><a title=\"https:\/\/urldefense.com\/v3\/__https:\/\/prsaalaska.us1.list-manage.com\/track\/click?u=5741bea8942942761bcc1ee34&amp;id=232748f8e8&amp;e=806a7d8aa2__;!!CSqyLoU!NfZdO31yBlCDyozfCnMRsq8wdvBuWfVOBZpd9gqY8lyxL1cHcpCGxLhMMtx6AMkylUigb2K6cDtLIf-P8uRCqi2WULJNSWmVya0$\" contenteditable=\"false\" href=\"https:\/\/urldefense.com\/v3\/__https:\/\/prsaalaska.us1.list-manage.com\/track\/click?u=5741bea8942942761bcc1ee34&amp;id=232748f8e8&amp;e=806a7d8aa2__;!!CSqyLoU!NfZdO31yBlCDyozfCnMRsq8wdvBuWfVOBZpd9gqY8lyxL1cHcpCGxLhMMtx6AMkylUigb2K6cDtLIf-P8uRCqi2WULJNSWmVya0$\" target=\"_blank\" rel=\"noopener\">Member registration<\/a>\u00a0is FREE<\/li>\n<li><a title=\"https:\/\/urldefense.com\/v3\/__https:\/\/prsaalaska.us1.list-manage.com\/track\/click?u=5741bea8942942761bcc1ee34&amp;id=48af7ca3a7&amp;e=806a7d8aa2__;!!CSqyLoU!NfZdO31yBlCDyozfCnMRsq8wdvBuWfVOBZpd9gqY8lyxL1cHcpCGxLhMMtx6AMkylUigb2K6cDtLIf-P8uRCqi2WULJNsDzirmU$\" contenteditable=\"false\" href=\"https:\/\/urldefense.com\/v3\/__https:\/\/prsaalaska.us1.list-manage.com\/track\/click?u=5741bea8942942761bcc1ee34&amp;id=48af7ca3a7&amp;e=806a7d8aa2__;!!CSqyLoU!NfZdO31yBlCDyozfCnMRsq8wdvBuWfVOBZpd9gqY8lyxL1cHcpCGxLhMMtx6AMkylUigb2K6cDtLIf-P8uRCqi2WULJNsDzirmU$\" target=\"_blank\" rel=\"noopener\">Non-member registration<\/a> is $10<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>Thank you to our event sponsor!<\/strong><\/em><br \/>\n<a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2022\/07\/ARRC_Logo_SMALL_Pantones.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4894\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2022\/07\/ARRC_Logo_SMALL_Pantones-300x46.png\" alt=\"\" width=\"300\" height=\"46\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><em>Thank you to our technology sponsor!<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2021\/11\/acs.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4688 aligncenter\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2021\/11\/acs.jpeg\" alt=\"\" width=\"235\" height=\"110\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2021\/11\/acs.jpeg 329w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2021\/11\/acs-300x140.jpeg 300w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten years ago, most people could not answer the question, \u201cWhat is public relations?\u201d The general understanding of our industry has only decreased as the lines between digital and what some practitioners refer to as \u201ctraditional\u201d PR have gone from being blurred to being nonexistent. Learn to measure and talk about PR in a way [&hellip;]<\/p>\n","protected":false},"author":88900,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR Provides: Tying Public Relations into Business Goals - PRSA Alaska Chapter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prsaalaska.org\/pr-provides\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cheyenna Kuplack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prsaalaska.org\/pr-provides\/\",\"url\":\"https:\/\/prsaalaska.org\/pr-provides\/\",\"name\":\"PR Provides: Tying Public Relations into Business Goals - 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