{"id":3742,"date":"2018-09-05T09:28:57","date_gmt":"2018-09-05T17:28:57","guid":{"rendered":"https:\/\/prsaalaska.org\/?p=3742"},"modified":"2018-09-05T09:28:57","modified_gmt":"2018-09-05T17:28:57","slug":"get-to-know-the-board-michelle-egan-apr-fellow-prsa","status":"publish","type":"post","link":"https:\/\/prsaalaska.org\/get-to-know-the-board-michelle-egan-apr-fellow-prsa\/","title":{"rendered":"Get to Know the Board: Michelle Egan, APR, Fellow PRSA"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Our very own Michelle Egan was featured on PRSA’s Content Connection website<\/a>. Here’s the interview!<\/em><\/p>\n

What was your first PR job?<\/strong><\/p>\n

I was fortunate to begin my career in the non-profit sector where my responsibilities included volunteer management, fundraising and PR.\u00a0Non-profits are a great place to learn how to \u201cdo it all\u201d and \u201cdo more with less\u201d while experiencing the true value of relationship building.<\/p>\n

What part of your job do you enjoy the most?<\/strong><\/p>\n

Working with leaders to ensure we make decisions that benefit both the company and our stakeholders is very rewarding.\u00a0 I\u2019ve worked with leaders who have a strong commitment to values and ethics and who are willing to have their opinions challenged.\u00a0 There\u2019s nothing better than crafting strategy and finding solutions in that environment.<\/p>\n

If you couldn\u2019t be in communications what would you do?<\/strong><\/p>\n

My undergraduate degree in Psychology has helped me see things from the perspective of others which is a valuable skill for a communicator. If I wasn\u2019t doing this, I\u2019d be doing something that helps others grow — teaching, coaching, counseling.<\/p>\n

Why did you choose to serve as a national leader?<\/strong><\/p>\n

Why PRSA? I owe a lot to PRSA.\u00a0Through this organization, I discovered how rewarding a communications career could be and I built a rock solid support network. Additionally, the APR process grounded me in theory that my education hadn\u2019t provided and it ignited a passion for the Code of Ethics. I\u2019m absolutely committed to repaying the organization through volunteer leadership.<\/p>\n

Why now? This is a critical time for communications professionals. Communication vehicles are advancing at warp speed and a growing number of people call themselves professional communicators. It\u2019s critical that we advocate for our profession and ethical practices and continue member education.\u00a0 Otherwise, we risk having the way we practice our craft redefined in a way that isn\u2019t good for the profession or society at large.<\/p>\n

What is the most important quality of leadership?<\/strong><\/p>\n

Of all the leadership principles out there, I\u2019m drawn to the one described by authors Jim Kouzes and Barry Posner: Model the Way<\/i>. Setting vision and goals and espousing values are pointless if the leader\u2019s behavior isn\u2019t aligned.\u00a0 True leaders roll up their sleeves, take on difficult challenges and demonstrate ethics in every aspect of their lives. Nothing is more inspirational than a role model.<\/p>\n

What are your thoughts about the future of PR?<\/strong><\/p>\n

Recognition of the importance of effective communication, including trust and transparency, seems at an all-time high.\u00a0 Customers and stakeholder expect to engage with organizations in real time on real issues. Moving forward, we\u2019ll need qualified communicators to do the work and counsel leaders, but we have to be fast and adaptive. We have to learn and develop new technologies and stay engaged in current events and trends.\u00a0 PRSA plays a key role in this future as we keep our members up to date, develop thought leadership and advocate for ethical communication practices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our very own Michelle Egan was featured on PRSA’s Content Connection website. Here’s the interview! What was your first PR job? I was fortunate to begin my career in the non-profit sector where my responsibilities included volunteer management, fundraising and PR.\u00a0Non-profits are a great place to learn how to \u201cdo it all\u201d and \u201cdo more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nGet to Know the Board: Michelle Egan, APR, Fellow PRSA - PRSA Alaska Chapter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prsaalaska.org\/get-to-know-the-board-michelle-egan-apr-fellow-prsa\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRSAalaska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prsaalaska.org\/get-to-know-the-board-michelle-egan-apr-fellow-prsa\/\",\"url\":\"https:\/\/prsaalaska.org\/get-to-know-the-board-michelle-egan-apr-fellow-prsa\/\",\"name\":\"Get to Know the Board: Michelle Egan, APR, Fellow PRSA - 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