{"id":3559,"date":"2018-03-27T13:00:12","date_gmt":"2018-03-27T21:00:12","guid":{"rendered":"https:\/\/prsaalaska.org\/?p=3559"},"modified":"2018-03-27T13:01:59","modified_gmt":"2018-03-27T21:01:59","slug":"building-your-organizations-brand-from-the-inside-out","status":"publish","type":"post","link":"https:\/\/prsaalaska.org\/building-your-organizations-brand-from-the-inside-out\/","title":{"rendered":"Building your organization’s brand from the inside out"},"content":{"rendered":"

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Local business F&H Fitness recently had a roof collapse at their facility in Fairbanks, this while in the middle of an expansion from two locations in the Interior of Alaska to Anchorage. F&H employees quickly shifted gears and sprung into action. Not only did they transparently use social media to report their own story, F&H’s loyal clients showed up in force when they needed them and classes continued without missing a beat. This example helps to show how businesses benefit when they have clearly identified culture and values.<\/p>\n

Tina Ferringer, owner, and Stephanie Woodard, marketing manager, will share how their strong culture helped them to muscle through this setback.<\/p>\n

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About the presenters:<\/strong><\/p>\n

Tina Ferringer was born and raised in North Pole, Alaska. Throughout her life she knew that her PURPOSE was to encourage people to live a fit and healthy lifestyle. She graduated with a bachelor\u2019s degree in Exercise Sports Science and a Minor in Physical Education from Concordia University in Irvine, CA.<\/p>\n

\u200bIn 2013, Tina opened her first facility in North Pole F&H Fitness Studio, launching the first cycling classes in the area. Since then she has opened a second location in Fairbanks and branded CULTURE Ride; a rhythm-based cycling class known for its fresh beats, dim lights, and motivating instructors. Since opening our doors, we have expanded six times. Tina recently opened a third location; F&H Fitness Studio in Anchorage.<\/p>\n

Registration closes\u00a0FOUR\u00a0business days before event.\u00a0Luncheons are non-refundable after registration closes.<\/strong><\/p>\n

In order to honor our commitment with the venue, the\u00a0PRSA Alaska Chapter will close registration for all Anchorage programs at noon, four business days prior to each professional development session.\u00a0This will ensure your seat and meal at the session. If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email\u00a0Josie WIlson<\/a>. Once registration closes, all ticket sales are final. At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.<\/p>\n

New pricing structure:<\/strong><\/p>\n

At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don\u2019t always love math and budgets, we do know that our revenue must meet our expenses. There have been modest price increase for all professional development opportunities in Anchorage and Fairbanks in the past year. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you\u2019re not a member and want to become one,\u00a0learn more on our website<\/a>.<\/p>\n

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Price before\u00a0April 20:<\/b><\/p>\n