{"id":3354,"date":"2017-09-22T11:31:51","date_gmt":"2017-09-22T19:31:51","guid":{"rendered":"https:\/\/prsaalaska.org\/?p=3354"},"modified":"2017-10-11T13:49:45","modified_gmt":"2017-10-11T21:49:45","slug":"5-ways-get-agency","status":"publish","type":"post","link":"https:\/\/prsaalaska.org\/5-ways-get-agency\/","title":{"rendered":"5 Ways to Get the Most from Your Agency"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.0.76&#8243; background_layout=&#8221;light&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Have you worked with an agency, plan to work with one, or just want to think more strategically?\u00a0 How do you get the best work from your agency? Believe it or not, just handing them an assignment doesn\u2019t cut it. Learn from public relations and advertising agencies on the dos and don\u2019ts of getting the best work (and value) from your agency. And, even if you don\u2019t work with an agency, you can learn how to think more strategically about your projects.<\/p>\n<p><strong>Panelists:<\/strong><\/p>\n<p><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/12006365_10207512373304734_732926936668441566_n2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3363\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/12006365_10207512373304734_732926936668441566_n2.jpg\" alt=\"\" width=\"320\" height=\"320\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/12006365_10207512373304734_732926936668441566_n2.jpg 320w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/12006365_10207512373304734_732926936668441566_n2-150x150.jpg 150w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/12006365_10207512373304734_732926936668441566_n2-300x300.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<ul>\n<li><strong>Debra Reinwand<\/strong>, Brilliant Media Strategies, President &amp; CEO<\/li>\n<\/ul>\n<p><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/kc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3359\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/kc.jpg\" alt=\"\" width=\"472\" height=\"315\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/kc.jpg 472w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/kc-300x200.jpg 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<ul>\n<li><strong>Kate Consenstein<\/strong>, Rising Tide Communications, Principal &amp; Chief Strategist &#8211; Kate has owned and managed Rising Tide Communications for 3 years, serving a variety of clients in the seafood, marine, food, non-profit and small business industries. Her career has taken her from non-profit communications director to large agency account manager, with stops in the private and public sectors. She specializes in pitching unique Alaska stories to a national audience. Kate grew up commercial fishing at her family set-net site on Kodiak&#8217;s west side and she would always rather be on the water.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3360\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017.jpg\" alt=\"\" width=\"301\" height=\"412\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017.jpg 5792w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017-219x300.jpg 219w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017-768x1051.jpg 768w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017-748x1024.jpg 748w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/Julie_2017-1080x1479.jpg 1080w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><\/a><\/p>\n<ul>\n<li><strong>Julie Hirt<\/strong>, Spawn Ideas, Director, Account Management &#8211; Julie is an Account Supervisor with Spawn Ideas and has over 17 years of marketing communications experience. She has worked on both the agency and corporate side of the business, specializing in brand strategy, marketing communications planning and cross-cultural communication. Her strong leadership skills and attention to detail have allowed her to provide superior client service to global brands such as Sea Ray Boats and The Bold Look of Kohler. Julie\u2019s experience also includes higher education, healthcare, financial and a variety of B2B manufacturing companies. She currently leads the GCI account at Spawn Ideas.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3369\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14.jpg\" alt=\"\" width=\"464\" height=\"310\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14.jpg 2697w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14-300x200.jpg 300w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14-768x513.jpg 768w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14-1024x683.jpg 1024w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/D805273.jpg-GS14-1080x721.jpg 1080w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<ul>\n<li><strong>Gary Scott<\/strong>, Thompson &amp; Co. Public Relations, Executive Vice President<\/li>\n<\/ul>\n<p><a href=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/heidi-headshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3355\" src=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/heidi-headshot.jpg\" alt=\"\" width=\"321\" height=\"401\" srcset=\"https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/heidi-headshot.jpg 640w, https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/heidi-headshot-240x300.jpg 240w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/a><\/p>\n<p><strong>Moderator: <\/strong>Heidi Embley, PRSA Alaska Chapter Past President<\/p>\n<p><strong>Get answers to questions like:<\/strong><\/p>\n<ul>\n<li>What can organizations do to help you, help them?<\/li>\n<li>What do you wish you could tell your clients?<\/li>\n<li>What are your biggest pet peeves with clients?<\/li>\n<li>What are examples of great clients?<\/li>\n<li>How can a client make sure an agency is the right fit?<\/li>\n<\/ul>\n<p><strong>Who should attend:<\/strong><\/p>\n<ul>\n<li>Communicators at all levels<\/li>\n<li>Public relations professionals<\/li>\n<li>Advertising professionals<\/li>\n<li>Anyone who works with a PR or advertising agency<\/li>\n<li>Anyone who wants to think more strategically about their PR or advertising work<\/li>\n<\/ul>\n<hr \/>\n<p><strong>Registration closes\u00a0FOUR\u00a0business days before event.\u00a0Luncheons are non-refundable after registration closes.<\/strong><\/p>\n<p>In order to honor our commitment with the venue, the\u00a0PRSA Alaska Chapter will close registration for all Anchorage programs at noon, four business days prior to each professional development session.\u00a0This will ensure your seat and meal at the session.<\/p>\n<p>If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email\u00a0<a href=\"mailto:brooke.taylor@pwsrcac.org\">Brooke Taylor<\/a>.\u00a0Once registration closes, all ticket sales are final.<\/p>\n<p>At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.<\/p>\n<p><strong>New pricing structure:<\/strong><\/p>\n<p>At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don\u2019t always love math and budgets, we do know that our revenue must meet our expenses. So, beginning this month, there will be a modest price increase for all professional development opportunities in Anchorage and Fairbanks. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you\u2019re not a member and want to become one,\u00a0<a href=\"https:\/\/prsaalaska.org\/membership\/\">learn more on our website<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_button _builder_version=&#8221;3.0.75&#8243; button_text=&#8221;RSVP &#8211; GET TICKETS NOW&#8221; button_url=&#8221;https:\/\/www.eventbrite.com\/e\/5-ways-to-get-the-most-from-your-agency-tickets-36588409919&#8243; url_new_window=&#8221;off&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;off&#8221; button_letter_spacing=&#8221;0&#8243; button_icon_placement=&#8221;right&#8221; button_border_radius_hover=&#8221;0&#8243; button_letter_spacing_hover=&#8221;0&#8243; \/][et_pb_blurb _builder_version=&#8221;3.0.76&#8243; title=&#8221;Event Details&#8221; url=&#8221;https:\/\/www.eventbrite.com\/e\/5-ways-to-get-the-most-from-your-agency-tickets-36588409919&#8243; url_new_window=&#8221;off&#8221; use_icon=&#8221;off&#8221; use_circle=&#8221;off&#8221; use_circle_border=&#8221;off&#8221; icon_placement=&#8221;top&#8221; use_icon_font_size=&#8221;off&#8221; background_layout=&#8221;light&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><b>Price before Oct. 13:<\/b><\/p>\n<ul>\n<li>$34 PRSA members<\/li>\n<li>$44 Non-Members<\/li>\n<li>$10 Students<\/li>\n<\/ul>\n<p><b>At the door tickets:<\/b><\/p>\n<ul>\n<li>$38 PRSA Members<\/li>\n<li>$48 Non-Members<\/li>\n<li>$10 Students<\/li>\n<\/ul>\n<p><b>Date:<\/b>\u00a0Wednesday, October 18, 2017<br \/>\n<b>Time:\u00a0<\/b>Noon to 1 p.m.\u00a0(Doors open at 11:30 a.m.)<br \/>\n<strong>Location:\u00a0<\/strong>Crowne Plaza Anchorage-Midtown<\/p>\n<p><strong>Sponsor:<\/strong><\/p>\n<p>[\/et_pb_blurb][et_pb_image _builder_version=&#8221;3.0.76&#8243; src=&#8221;https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/09\/BCC-Logo.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; border_style=&#8221;solid&#8221; force_fullwidth=&#8221;off&#8221; show_bottom_space=&#8221;on&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Have you worked with an agency, plan to work with one, or just want to think more strategically?\u00a0 How do you get the best work from your agency? Believe it or not, just handing them an assignment doesn\u2019t cut it. Learn from public relations and advertising agencies on the dos and don\u2019ts of getting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Get the Most from Your Agency - PRSA Alaska Chapter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prsaalaska.org\/5-ways-get-agency\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRSAalaska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prsaalaska.org\/5-ways-get-agency\/\",\"url\":\"https:\/\/prsaalaska.org\/5-ways-get-agency\/\",\"name\":\"5 Ways to Get the Most from Your Agency - 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