{"id":3242,"date":"2017-07-07T14:06:55","date_gmt":"2017-07-07T22:06:55","guid":{"rendered":"https:\/\/prsaalaska.org\/?p=3242"},"modified":"2017-12-14T13:31:23","modified_gmt":"2017-12-14T22:31:23","slug":"letter-from-the-president-the-ethics-imperative","status":"publish","type":"post","link":"https:\/\/prsaalaska.org\/letter-from-the-president-the-ethics-imperative\/","title":{"rendered":"Letter from the President: The Ethics Imperative"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”2_3″][et_pb_text background_layout=”light” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.90″]<\/p>\n

This year\u2019s CommEx conference theme, \u201cThe Ethics Imperative,\u201d could not be more timely. Actions and commentary by high profile spokespersons in recent months including White House spokesperson, Sean Spicer, is not helping to build credibility or confidence in the public relations profession.<\/p>\n

Recently, PRWeek Global Power Book executives named Spicer the \u201cmost influential PR professional in the world\u201d and at the same time agreed \u201che was bad for the industry.\u201d In this situation, they acknowledge that influence clearly does not mean competence.<\/p>\n

Although disheartening, the spotlight shining on the public relations profession gives us an opportunity to reflect on our guiding principles\u2014the PRSA Code of Ethics. These go beyond conducting one\u2019s self with transparency and honesty. These principles are a testament to the professionalism, integrity and competence our members apply to their work every day.<\/p>\n

I invite you to join me at CommEx<\/a>, September 14-15, to learn more about emerging trends affecting our profession and to take part in the numerous professional development seminars on topics such as metrics, reputation management, strategic thinking, crisis communication, media relations, branded content, social media, government relations and much more.<\/p>\n

It is<\/i> imperative that we hold one another and ourselves to the highest ethical standards and stay current on what is happening in our industry. In doing so our clients, the organizations we serve, and the public will continue to have confidence in our profession and us as trustworthy and competent practitioners.<\/p>\n

See you at CommEx!<\/p>\n

\"\"<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_image src=”https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/05\/BW-Headshot.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” show_bottom_space=”on” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” animation_direction=”left”]
\n[\/et_pb_image][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

Michelle Renfrew, APR<\/strong><\/p>\n

\n

2017 President for PRSA Alaska Chapter<\/p>\n

\n

Director of University Relations, University of Alaska Fairbanks<\/p>\n

\n

Questions?
\nEmail Michelle<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

This year\u2019s CommEx conference theme, \u201cThe Ethics Imperative,\u201d could not be more timely. Actions and commentary by high profile spokespersons in recent months including White House spokesperson, Sean Spicer, is not helping to build credibility or confidence in the public relations profession. Recently, PRWeek Global Power Book executives named Spicer the \u201cmost influential PR professional […]<\/p>\n","protected":false},"author":88901,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nLetter from the President: The Ethics Imperative - PRSA Alaska Chapter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prsaalaska.org\/letter-from-the-president-the-ethics-imperative\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Bjornstad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prsaalaska.org\/letter-from-the-president-the-ethics-imperative\/\",\"url\":\"https:\/\/prsaalaska.org\/letter-from-the-president-the-ethics-imperative\/\",\"name\":\"Letter from the President: The Ethics Imperative - 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