[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”2_3″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Alaska is officially in a recession, and the state has been there before. PR and marketing are often the first departments cut, and a small pool of professional positions in communications gets smaller. Learn how three Alaska communicators have faced challenges and reinvented themselves for career success. Megan Baldino, Josie Wilson and Grant Johnston will share their tips on keeping your skills sharp, developing a personal brand, and how and when to take a big career risk.<\/p>\n
In December of 2016 the Harvard Business Review said, \u201cIt\u2019s important to cultivate a strong external reputation so that you have opportunities if you want them, and to remind your boss and colleagues that your abilities are sought after and appreciated by others.\u201d<\/p>\n
In the January 17, 2017 issue of the Economist it was quoted that, \u201cIn many occupations it has become essential to acquire new skills as established ones become obsolete \u2026 the biggest demand is for new combinations of skills.\u201d<\/p>\n
What you will learn:<\/p>\n
Moderator:<\/strong><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/02\/Blythe-Campbell-BAC-Photo_MED.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_direction=”left” show_bottom_space=”on” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” \/][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Blythe Campbell, NANA Development Corporation<\/strong><\/p>\n Blythe Campbell has had a 30-year career in Alaska\u2019s telecommunications, engineering, nonprofit, energy, and finance industries\u2014surviving and thriving through acquisitions, reorganizations, bad choices and layoffs. Blythe was most recently Senior Director of Communications and Marketing for NANA Development Corporation, and now is pursuing her passion to train executives and emerging leaders how to communicate more effectively.<\/p>\n Panelists:<\/strong><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/02\/Megan-Baldino.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_direction=”left” show_bottom_space=”on” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” \/][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Megan Baldino, GCI<\/strong><\/p>\n Megan Baldino is originally from Chicago, Illinois. She moved to Fairbanks, Alaska in 1999 to begin her career as a broadcast journalist at KTVF television. In the summer of 2000, she traveled the entire length of the Yukon River, and later wrote Two in a Red Canoe <\/em>about her adventure camping for three months in the Alaska wilderness. In 2001, she moved to Anchorage and began working at KTUU. Megan has been honored many times by the Alaska Press Club and won an Edward R. Murrow award for her coverage of the Iditarod.<\/p>\n In 201, Megan began working for Shell Oil. During her tenure at Shell, Megan launched four social media platforms in her first year, and later served as the spokesman for Shell’s global offshore Arctic drilling project. In 2015, when Shell exited Alaska, Megan accepted a position with GCI as their Senior Director, External Affairs, where she remains today.<\/p>\n Megan has spent four years on the board of St. Mary\u2019s Episcopal Church and previously served on the board of Bean\u2019s Caf\u00e9 for four years. She\u2019s also been a volunteer for Big Brothers, Big Sisters of Alaska.<\/p>\n When she\u2019s not working, she likes to spend as much time as possible with her husband Rob and four-year-old daughter, Lucy.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/02\/YC-Web-Bio-Thumb-Grant.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_direction=”left” show_bottom_space=”on” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” \/][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Grant Johnston, Yuit Commutations LLC<\/strong><\/p>\n Grant Johnston first traveled to Alaska 20 years ago for a two-week kayak adventure in Glacier Bay. His area code has been 907 ever since.<\/p>\n Grant is a co-founder of Yuit Communications LLC \u2013 a full-service PR and advertising firm based in Anchorage. He works with some of Alaska\u2019s top brands as a true partner in their efforts to connect with audiences near and far. Yuit\u2019s clients include Alaska Native corporations and businesses in the transportation, telecommunications and resource development industries. He also supports public policy awareness campaigns like Alaska\u2019s Future.<\/p>\n A recognized strategist, Grant enjoys tailoring messaging to specific audiences while remaining true to brand and personal values.<\/p>\n Grant is a father to two daughters and a son. His favorite downtime passion is fishing near Homer.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/prsaalaska.org\/wp-content\/uploads\/2017\/02\/Josie-Wilson-2.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_direction=”left” show_bottom_space=”on” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” \/][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.90″]<\/p>\n Josie Wilson, Alaska Regional Hospital<\/strong><\/p>\n Josie Wilson is Alaska Regional Hospital\u2019s Healthcare Concierge, a brand new position to improve and develop patient experience programs.<\/p>\n Coming to the healthcare industry from the oil and gas sector, Josie has over eighteen years\u2019 experience in marketing, public relations, external affairs, communications, and customer service. Prior to joining the Alaska Regional Hospital\u2019s administration team, Josie served in executive roles for Fortune 500 firms and nonprofit organizations. Today, she continues to be very active in the not-for-profit sector serving on several boards and advisory groups.<\/p>\n Josie holds a Master of Business Administration degree from the University of Alaska Anchorage (UAA) with an emphasis in Organizational Behavior and a Bachelor of Science degree from Chapman University in Marketing and Management with a minor in Psychology, Dance, and the University Honors Program. She is also a successful graduate from the Disney Institute.<\/p>\n In 2011, Josie added \u201cadjunct faculty\u201d to her resume and teaches upper division courses at UAA in the College of Business and Public Policy. In 2010, Josie received \u201cVolunteer of the Year\u201d from the Anchorage Chamber of Commerce and became a \u201cTop 40 Under 40\u201d recipient from the Alaska Journal of Commerce in 2011. In her spare time, Josie enjoys motivational speaking, corporate training, instructing violin students, competing in swing dance competitions, being active in her church, conducting the Summer Strings Orchestra, and golfing with her husband, Chad Wilson.<\/p>\n