[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Header” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession\u2019s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.<\/p>\n
To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics<\/a>. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success. Translating values into principles of ethical practice, the Code advises professionals to:<\/p>\n Code guidelines, like tactics supporting strategies, zero in on putting value and principles into play for working professionals facing everyday tasks and challenges. Among them, professionals should:<\/p>\n Addressing Practice Challenges<\/strong> Offering a Professional Model<\/strong> Code of Ethics The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession\u2019s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners. To help members navigate ethics principles and applications, the Society […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":51,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession\u2019s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.<\/p> To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics<\/a>. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success. Translating values into principles of ethical practice, the Code advises professionals to:<\/p> Code guidelines, like tactics supporting strategies, zero in on putting value and principles into play for working professionals facing everyday tasks and challenges. Among them, professionals should:<\/p> Addressing Practice Challenges<\/strong> Offering a Professional Model<\/strong>
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\nBuilding Principles on Core Values<\/strong>
\nThe Code, created and maintained by the PRSA Board of Ethics and Professional Standards (BEPS), sets out principles and guidelines built on core values. Fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public.<\/p>\n\n
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\nDigging even deeper, BEPS takes on current practice issues and challenges in periodic Professional Standards Advisories (PSA’s)<\/a>. Applying the Code to specific scenarios, BEPS has addressed practices including:<\/p>\n\n
\nIn the Code preamble, PRSA asserts that \u201cethical practice is the most important obligation of a PRSA member.\u201d While the Code covers members, PRSA maintains that all public relations professionals should look to it as a model of professional behavior. Additionally, PRSA regards the Code as a \u201cmodel for other professions, organizations and professionals.\u201d
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\nResources for Your Benefit<\/strong>
\nTo make the topic of professional ethics accessible, understandable and practical, PRSA offers a host of resources<\/a> \u2014 the PRSA Code of Ethics, Professional Standards Advisories, topical analyses and\u00a0case studies. The Code is also available in Spanish<\/a> for your convenience.
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\nHave an Ethical Dilemma?<\/strong>
\nPRSA members seeking counsel on ethical matters are invited to confer with PRSA\u2019s Board of Ethics and Professional Standards<\/a>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Building Principles on Core Values<\/strong>
The Code, created and maintained by the PRSA Board of Ethics and Professional Standards (BEPS), sets out principles and guidelines built on core values. Fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public.<\/p>
Digging even deeper, BEPS takes on current practice issues and challenges in periodic Professional Standards Advisories (PSA's)<\/a>. Applying the Code to specific scenarios, BEPS has addressed practices including:<\/p>
In the Code preamble, PRSA asserts that \u201cethical practice is the most important obligation of a PRSA member.\u201d While the Code covers members, PRSA maintains that all public relations professionals should look to it as a model of professional behavior. Additionally, PRSA regards the Code as a \u201cmodel for other professions, organizations and professionals.\u201d
Resources for Your Benefit<\/strong>
To make the topic of professional ethics accessible, understandable and practical, PRSA offers a host of resources<\/a> \u2014 the PRSA Code of Ethics, Professional Standards Advisories, topical analyses and\u00a0case studies. The Code is also available in Spanish<\/a> for your convenience.
Have an Ethical Dilemma?<\/strong>
PRSA members seeking counsel on ethical matters are invited to confer with PRSA\u2019s Board of Ethics and Professional Standards<\/a><\/p>","_et_gb_content_width":"","footnotes":""},"yoast_head":"\n