Ten years ago, most people could not answer the question, “What is public relations?” The general understanding of our industry has only decreased as the lines between digital and what some practitioners refer to as “traditional” PR have gone from being blurred to being nonexistent. Learn to measure and talk about PR in a way that ties to executive leadership’s business goals and ensures PR is considered in a business or brand’s overall strategic plan and budgeted for appropriately.
With an agency career spanning more than 15 years across three states, Liz Baker leads strategic PR and integrated marketing programs for clients across a wide range of clients, from tourism bureaus to trade associations, quick-service restaurants to nonprofits. Involved with PRSA since joining PRSSA at the University of South Carolina in 2005, Liz has served chapters in South Carolina, Alaska and Texas.
Date: Wednesday, July 27
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