Why not Wicked? How the Anchorage Concert Association programs a season

Jan 27, 2017 | Past Events

Get an insider look about arts event planning in Alaska — from Broadway musicals to indie favorites.

Learn how the Anchorage Concert Association:

  • Finds quality, relevant talent that connects with Alaska audiences
  • Juggles logistics of bringing Outside acts to Alaska
  • Adapts messaging and tactics for audiences that change weekly
  • Engages with invested members (subscribers) vs. one-time attendees (single-ticket buyers)
  • And discover why our most requested Broadway show – Wicked – isn’t coming to Alaska anytime soon L

The Anchorage Concert Association is the largest arts and entertainment presenter in Alaska. With a mission to entertain and inspire Alaskans through the performing arts, the Anchorage Concert Association presents internationally acclaimed artists from the entire spectrum of the performing arts.

Each season nearly 80,000 people attend Anchorage Concert Association performances. Bringing about 30 acts to Alaska each year, the Anchorage Concert Association hosts more than 60 performances each season and has expanded its programs beyond the walls of the performing arts center. Artists now go out into the community – holding workshops, pop-up performances, house concerts, secret shows and more.


About Jason Hodges:

Jason Hodges was born and raised in Fairbanks and moved to Anchorage in 2008 when he became Executive Director of the Anchorage Concert Association. Before moving into nonprofit management in 1997, he was a riverboat deck hand, radio DJ, and English and drama teacher. Since then he has raised funds for the Catholic Schools of Fairbanks, and ran the Fairbanks Concert Association as well as working for the last eight years at the Anchorage Concert Association. He’s a Gemini who loves wine and chocolate and good long sunsets.

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Registration Details:

Registration closes FOUR business days before event. Luncheons are non-refundable after registration closes.

In order to honor our commitment with the venue, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, four business days prior to each professional development session. This will ensure your seat and meal at the session.

If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email Brooke Taylor. Once registration closes, all ticket sales are final.

At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.

New pricing structure:
At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don’t always love math and budgets, we do know that our revenue must meet our expenses. So, beginning this month, there will be a modest price increase for all professional development opportunities in Anchorage and Fairbanks. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you’re not a member and want to become one, learn more on our website.

Event Details

Price before Feb. 10:

  • $34 PRSA members
  • $44 Non-Members
  • $10 Students

At the door tickets:

  • $38 PRSA Members
  • $48 Non-Members
  • $10 Students

Date: Thursday, Feb. 16, 2017
Noon to 1 p.m. (Doors open at 11:30 a.m.)
Crowne Plaza Anchorage-Midtown