Meet Cassi Campbell, senior account executive with Blueprint Alaska, a public affairs agency specializing in advocacy and strategy. This homegrown talent brings to the table solid education credentials and deep roots within Alaska’s southcentral communities.
Job Responsibilities:
She serves as a manager for agency clients, ensuring they view decisions with a strategic lens, using the most current trends, and employing the industry’s best practices. “Providing clients the proper PR tools allows projects and campaigns to succeed. Seeing that success is the best part of my job.”
Hometown: Anchorage, Alaska
Favorite Song: Stronger, by Kelly Clarkson
Education:
Bachelor’s degree in Marketing Communications from the University of Wisconsin – River Falls (2011)
Master’s degree in Strategic Communications and a Graduate Certificate in Strategic Communications Management from Purdue University, West LaFayette, Indiana (2019)
.How does membership in PRSA assist you?
PRSA educational opportunities provide me the ability to keep up-to-date on industry trends in between a busy work schedule. Chapter luncheons allow me to network and keep in touch with other local communications professionals. I really value having a local network of other professional communicators around me that I can bounce ideas off of and ask advice from.
PRSA Alaska Volunteering
She has been a presenter for chapter professional development programs.