When tragedy strikes like it did in Las Vegas, it strikes fear in the hearts of people around the country. I think about how someone’s life can change in an instant. As a communicator who has spent countless hours practicing for a major crisis, I watched the events unfold, grateful for the professional journalists doing their best to bring us accurate information and the power of social media that brought real-time citizen reporting on what was happening.

Today, like many of you, I am sad and confused by this tragedy. My thoughts and prayers go out to everyone touched by this senseless violence. I pray that I never need to exercise the skills learned in my crisis preparedness training, and I pray for our colleagues around the country who do.

In times like these, we often feel helpless but there are things we can do.  Donate blood to your local blood bank, hug your loved ones a little longer, tell that person you love them. Sometimes it’s the little things that can make all the difference.


Michelle Renfrew, APR

President, PRSA Alaska

Michelle Renfrew, APR

2017 President for PRSA Alaska Chapter

Director of University Relations, University of Alaska Fairbanks

Email Michelle