How to Find Amazing Stories in Your Organization

Apr 25, 2023 | Anchorage Event

As public relations professionals we are all storytellers. Yet do you struggle finding stories inside your organization to share externally or internally? Who at your company has that gem of a story? Where do you get that eye-catching photo? Hear from some of Alaska’s top public relations practitioners on the processes they’ve created and ways they source content inside their companies.

Wednesday, May 17
Noon to 1 p.m.
Alaska Communications Business Technology Center 600 E. 36th Ave. Anchorage, AK 99503


  • Heather Marron, Alaska Communications
  • Josh Niva, Alyeska Pipeline Service Co.
  • Amy Slinker, Alaska Army National Guard
  • Catalina Myers, University of Alaska Anchorage
  • Moderator: Heather Cavanaugh, APR

Panel Questions:

  • Tell us about your organization, how many employees you have, where they’re located and what content you manage.
  • Share a couple examples of great stories you’ve found and been able to share.
  • What challenges do you face finding content?
  • What processes have you created to find great content? Please share specific examples.
  • How can others think about creating these processes? What advice do you have?
  • What didn’t work for you and where do you still struggle?

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