Presentation date: Wednesday, July 22

Presentation Time: Noon – 1 p.m.

Presenters:

Kate Dugan, Valdez Communications Manager, Alyeska Pipeline Service Company

Katie Pesznecker, Stakeholder Relations Manager, Alyeska Pipeline Service Company

Summary:

Like companies across Alaska, Alyeska Pipeline Service Company’s communications team was consumed with responding to COVID-19, planning and executing communications to support its workers. At Alyeska, that meant moving workers to remote status and protecting field-based crews where large teams of Alaskans and out-of-state employees rotate for weeks-long shifts. Then came a second crisis: a confounding oily water spill at the Valdez Marine Terminal that required a lengthy response and an Alyeska-led Joint Information Center. The COVID comms effort had involved all hands on deck, yet suddenly there were two decks and no extra hands. In this presentation, reps from Alyeska will describe the circumstances and lessons from these dual crisis communications efforts.

Key take-aways:

  1. Preparedness matters: Why your company should have rigorous crisis communications drills.
  2. The importance of structure: Agendas, timers, and other Type-A tools to keep you in line.
  3. Establishing a communications cadence: Setting a data-driven schedule of comms outputs to manage internal and external expectations.
  4. The COVID factor: How working remotely can complicate or compliment crisis communications efforts.

Join the meeting
Link: https://us02web.zoom.us/j/7992304583
Meeting ID: 799 230 4583