The usual public relations career arc goes from learner to practitioner to manager to leader. But some of us get stuck along the way. And truth be told, in the communications agency, too many managers get promoted to leadership titles without having the right leadership skills. In this webinar, Ken Jacobs, PCC, CPC, principal of Jacobs Consulting & Executive Coaching and regular contributor to PRSA’s Strategies and Tactics, will quickly review the differences between managing and leading, and more importantly, share nine actions PR executives should take to assure they’re leading, and not just managing. This program will be valuable for practitioners to see the way ahead, managers who want to make the leap to leadership, and leaders who want to be sure that they’re being consistently great leaders. Prior to launching his coaching, consulting, and training business in 2007, Ken spent 25+ years in PR agency management and leadership.
Wednesday, February 22, at 12:00 pm via Zoom