Fairbanks workshop with Michael Smart: Crafting the Perfect Pitch

May 3, 2018 | Event, FBX Professional Development

Michael Smart

Join PRSA’s Alaska Chapter and media pitching coach Michael Smart as he presents his most popular workshop, designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael is a world-renowned media relations expert, whose seminars regularly sell out across the country.

PR pros who get more and better placements tend to have very different careers compared to those who never “crack the code” for successful pitching. These PR pros earn industry wide respect for their work and enjoy more opportunities for career advancement.

The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”

You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.

Here are a few of the things you will discover during this workshop:

The anatomy of a perfect pitch and the three core components you must have to succeed.

How to use the PR “Crystal Ball” to predict what the media will want to cover before they even know themselves! (Plus… how to turn even BORING topics into something newsworthy!)

The 80/20 email pitching secret. You’ll discover how to sharpen your skills for superior results without doing a ton of work.

Not in Fairbanks? Michael is putting on a workshop in Anchorage on Tuesday, July 17!

Event Details


  • $100 PRSA members
  • $150 Non-Members

Date: Monday, July 23, 2018
Time: 8 a.m. – 12 p.m.
Location: Westmark Fairbanks Hotel