April is APR month. In the world of communication professionals, the Accreditation in Public Relations (APR) is a credential earned by public relations and communication practitioners who commit to the profession through ethical practices and sound judgment, strategic perspectives, knowledge of best practices and the use of the research/planning/
Accreditation is a mark of distinction and is achieved through a rigorous process. Practitioners are required to present their knowledge to Accredited peers for review. This is followed by a comprehensive examination that tests a candidate’s knowledge of the field. Perhaps most importantly, the credential signifies an understanding and commitment to a Code of Ethics, and ability to think and plan at the strategic level.