PR Provides: Tying Public Relations into Business Goals

Ten years ago, most people could not answer the question, “What is public relations?” The general understanding of our industry has only decreased as the lines between digital and what some practitioners refer to as “traditional” PR have gone from being blurred to...

A Crash Course on TikTok Advertising

Whether you love it, hate it or have yet to even download it, TikTok is quickly becoming a must-know platform for marketers. Learn everything you need to know about the viral app and its advertising options. This webinar will help with deciding if TikTok makes sense...

Leveraging Influencer Marketing to Boost Your Brand

When you think of influencers, does your mind immediately go to the Kardashians? If so, it’s time for an update. Learn about how using local influencers can take your brand to new heights in our February professional development event. Participants will learn how to...

Accreditation in Public Relations: Five Steps to APR

What is Accreditation in Public Relations? Are you interested in getting your APR and want to know more about the credential, process and tools to help you? Join us for an overview of the APR and process to receive your Accreditation in Public Relations. You will...