Blood, Sweat and Tears: A case study & conversation about financial literacy for communicators

May 31, 2017 | Past Events

Does the idea of reviewing corporate financials give you nightsweats? When a reporter calls, are you prepared to discuss the financial position of your organization? How does your company make money? What do profits support? Why are there losses?

Too many communications professionals profess a fear of numbers which is damaging not only to your reputation as a professional but perhaps also to your brand.

If you aspire to advance in your career, want to have more influence on the management team or volunteer for a non-profit board, you need to understand the story the financials is telling.

You will learn:

  • How to determine what financial information is readily available,
  • Questions that you should be prepared to answer, and
  • Tips about how your story can be better understood.


Stacy Schubert is chair of the Financial Communications Section of PRSA. This Section offers opportunities to connect with practitioners who understand issues and are willing to share solutions. Through in-person and virtual networking opportunities, newsletters and other resources, the Section helps practitioners develop public relations and management skills directly relevant to their professional environment.

Registration Details:

Registration closes FOUR business days before event. Luncheons are non-refundable after registration closes.

In order to honor our commitment with the venue, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, four business days prior to each professional development session. This will ensure your seat and meal at the session.

If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email Once registration closes, all ticket sales are final.

At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.

New pricing structure:
At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don’t always love math and budgets, we do know that our revenue must meet our expenses. So, beginning this month, there will be a modest price increase for all professional development opportunities in Anchorage and Fairbanks. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you’re not a member and want to become one, learn more on our website.

Event Details

Price before June 15:

  • $34 PRSA members
  • $44 Non-Members
  • $10 Students

At the door tickets:

  • $38 PRSA Members
  • $48 Non-Members
  • $10 Students

Date: Wednesday, June 21, 2017
Time: Noon to 1 p.m. (Doors open at 11:30 a.m.)
Location: Crowne Plaza Anchorage