Blood, Sweat & Tears: Applying a not-for-profit case study to business

Does the idea of reviewing corporate financials give you night sweats? When a reporter calls, are you prepared to discuss the financial position of your organization? How does your company make money? What do profits support? Why are there losses?

Too many communications professionals profess a fear of numbers which is damaging not only to your reputation as a professional but perhaps also to your brand.

If you aspire to advance in your career, want to have more influence on the management team or volunteer for a non-profit board, you need to understand the story the financials is telling.

In this PRSA-Alaska presentation, you will learn:

• How to determine what financial information is readily available,
• Questions that you should be prepared to answer, and
• Tips about how your story can be better understood.

Stacy Schubert has been with Alaska Housing Finance Corporation (AHFC) since 2010 and previously worked as president of the Anchorage Chamber of Commerce for seven years. In her capacity as director of governmental relations and public affairs, Stacy interacts with local, state and federal officials, supports the initiatives of other departments and directors, and shares AHFC’s stories with media.

Stacy holds Bachelor degrees in journalism, history and psychology from the University of Alaska, Anchorage and a Master’s degree in Business Administration from Alaska Pacific University. Stacy is engaged in the professional Public Relations Society of America financial services executive committee; as an advisor to UAA’s college of journalism and communication; as a board member at the Providence Alaska Foundation and in the hospital in the Cuddle Corp and No One Dies Alone programs. In 2008, Stacy was recognized as a top young professional and was recognized as one of Alaska’s Top Forty Under 40 by the Alaska Journal of Commerce.

Registration Details:

Registration closes FOUR business days before event. Luncheons are non-refundable after registration closes.

In order to honor our commitment with the venue, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, two business days prior to each professional development session. This will ensure your seat and meal at the session.

If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email Brooke Taylor. Once registration closes, all ticket sales are final.

At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.

New pricing structure:

At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don’t always love math and budgets, we do know that our revenue must meet our expenses. So, beginning this month, there will be a modest price increase for all professional development opportunities in Anchorage and Fairbanks. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you’re not a member and want to become one, learn more on our website.