2025 Award Information
PRSA Alaska Chapter’s annual award competition encourages professional public relations performance and technique, and to acknowledge exemplary work in the field.
Join us for the Aurora Awards Celebration | October 2025 | Williwaw Social
Aurora Awards
- For comprehensive public relations campaigns which successfully communicate a message using a variety of tools, programs and components.
- APRs’ Choice – All Aurora Award nominations will be automatically included in this category. Alaska’s APRs will vote for the people’s choice award winner.
- Grand Aurora Award – Aurora Award nomination which earned the highest score by the judges. Award receives complimentary entry into PRSA’s Silver Anvil competition.
Award of Excellence
- For single public relations tools. This award recognizes the design, creation and production of such items.
- Grand Award of Excellence – Award of Excellence nomination which earned the highest score by the judges. Award receives complimentary entry into PRSA’s Bronze Anvil competition.
Who can submit
All practitioners, companies and organizations are encouraged to submit multiple entries for Aurora Awards and Awards of Excellence.
What may be submitted
The bulk of the work must have taken place between July 2024 and June 2025.
Individual Awards
- PR Communicator of the Year – recognizes a member who has made significant contributions to the public relations profession and the community.
- Bruce Pozzi Chapter Service Award – recognizes a member whose service to the Alaska Chapter has been significantly above and beyond expectations during the previous year(s) of service
- Vivian Hamilton Professional Promise Award – recognizes an outstanding young active chapter member.
Anyone can nominate a chapter member for an individual award.
Cost per Nomination
Aurora Awards
- PRSA members – $50
- Non-members – $60
- Student PRSSA chapter members – $20
- Student non-PRSSA chapter members – $25
All Aurora Award entries are automatically considered for the APRs’ Choice and Grand Aurora Award for no extra charge.
Individual Awards
There is no cost to submit a nomination for an individual award.
Awards of Excellence
- PRSA members – $40
- Non-members – $50
- Student PRSSA chapter members – $20
- Student non-PRSSA chapter members – $25
All Award of Excellence entries are automatically considered for the Grand Award of Excellence for no extra charge.
Deadlines
- August 13 – Early bird deadline.
- August 27 – Late entry deadline. All entries submitted after August 13, up through August 27 will have an additional $25 late entry fee. Anything submitted after 11:59 p.m. AKDT on August 27 will not be accepted.
- August 13 – All individual award nominations. There is no fee to nominate a member for these awards.
How the Work is Judged
Each year, PRSA Alaska is paired with a PRSA sister chapter which judges entries in the awards program. In 2025, the PRSA San Diego/Imperial Counties Chapter is scheduled to judge our awards. All decisions by judges are final.
Winner Announcement
Award winners will be announced during a special Aurora Awards celebration held the fall of 2025. Event details will be posted on the PRSA Alaska website and shared on social media.