2024 Award Information

PRSA Alaska Chapter’s annual award competition encourages professional public relations performance and technique, and to acknowledge exemplary work in the field.

Aurora Awards

  •  For comprehensive public relations campaigns which successfully communicate a message using a variety of tools, programs and components.
    • APRs’ Choice – All Aurora Award nominations will be automatically included in this category. Alaska’s APRs will vote for the people’s choice award winner.
    • Grand Aurora Award – Aurora Award nomination which earned the highest score by the judges. Award receives complimentary entry into PRSA’s Silver Anvil competition.

Award of Excellence

  • For single public relations tools. This award recognizes the design, creation and production of such items.
    • Grand Award of Excellence – Award of Excellence nomination which earned the highest score by the judges. Award receives complimentary entry into PRSA’s Bronze Anvil competition.

Who can submit

All practitioners, companies and organizations are encouraged to submit multiple entries for Aurora Awards and Awards of Excellence.

What may be submitted

The bulk of the work must have taken place between July 2023 and June 2024.

Individual Awards

Anyone can nominate a chapter member for an individual award.

Cost per Nomination

Aurora Awards

  • PRSA members – $50
  • Non-members – $60
  • Student PRSSA chapter members – $20
  • Student non-PRSSA chapter members – $25

All Aurora Award entries are automatically considered for the APRs’ Choice and Grand Aurora Award for no extra charge.

Individual Awards

There is no cost to submit a nomination for an individual award.

Awards of Excellence

  • PRSA members – $40
  • Non-members – $50
  • Student PRSSA chapter members – $20
  • Student non-PRSSA chapter members – $25

All Award of Excellence entries are automatically considered for the Grand Award of Excellence for no extra charge.

Deadlines

  • July 12 – Regular deadline.
  • July 26 – Late entry deadline. All entries submitted after July 12, up through July 26 will have an additional $25 late entry fee. Anything submitted after 11:59 p.m. AKDT on July 26 will not be accepted.
  • July 31 – All individual award nominations. There is no fee to nominate a member for these awards.

How the Work is Judged

Each year, PRSA Alaska is paired with a PRSA sister chapter which judges entries in the awards program. In 2024, the PRSA Southeastern Wisconsin Chapter is scheduled to judge our awards. All decisions by judges are final.

Winner Announcement

Award winners will be announced during a special Aurora Awards celebration held the fall of 2024. Event details will be posted on the PRSA Alaska website and shared on social media.