2020 Award Information
PRSA Alaska Chapter’s annual award competition encourages professional public relations performance and technique, and to acknowledge exemplary work in the field.
Aurora Awards
- For comprehensive public relations campaigns which successfully communicate a message using a variety of tools, programs and components.
- APRs’ Choice – All Aurora Award nominations will be automatically included in this category. Alaska’s APRs will vote for the people’s choice award winner.
- Grand Aurora Award – Aurora Award nomination which earned the highest score by the judges. Award receives complimentary entry into PRSA’s Silver Anvil competition.
Awards of Excellence
- For single public relations tools. This award recognizes the design, creation and production of such items.
- Grand Award of Excellence – Award of Excellence nomination which earned the highest score by the judges. Award receives complimentary entry into PRSA’s Bronze Anvil competition.
Individual Awards
- PR Communicator of the Year – recognizes a member who has made significant contributions to the public relations profession and the community.
- Bruce Pozzi Chapter Service Award – recognizes a member whose service to the Alaska Chapter has been significantly above and beyond expectations during the previous year(s) of service
- Vivian Hamilton Professional Promise Award – recognizes an outstanding young active chapter member.
Who can submit
All practitioners, companies and organizations are encouraged to submit multiple entries for Aurora Awards and Awards of Excellence.
What may be submitted
The bulk of the work must have taken place between July 2019 and July 2020.
Deadlines
- July 19 – Regular deadline
- August 2 – Late entry deadline. Additional $25 per entry submitted between July 20 and August 2.
- All individual award nominations are due August 2. There is no fee to nominate a member for these awards.
Cost for award entry
We know many businesses and organizations are struggling due to the current pandemic. We appreciate you seeing the value in this awards program. Please use the code COVID19 to get $10 off your first entry. (Note: if you are submitting multiple entries, please follow the honor system and use this code only once.)
Aurora Awards
- PRSA members – $50
- Non-members – $60
- Student PRSSA chapter members – $20
- Student non-PRSSA chapter members – $25
All Aurora Award entries are automatically considered for the APRs’ Choice and Grand Aurora Award for no extra charge.
Individual Awards
There is no cost to submit a nomination for an individual award.
Awards of Excellence
- PRSA members – $40
- Non-members – $50
- Student PRSSA chapter members – $20
- Student non-PRSSA chapter members – $25
All Award of Excellence entries are automatically considered for the Grand Award of Excellence for no extra charge.
How the work is judged
Each year, PRSA Alaska is paired with a PRSA sister chapter which judges entries in the awards program. All decisions by judges are final.
Winner Announcement
Award winners will be announced during a special Aurora Awards celebration held in the fall. Event details will be posted on the PRSA Alaska website and shared on social media.