PRSA, the nation’s leading professional organization serving the communications community, presented its 2021 Silver and Bronze Anvil awards. Communications professionals throughout the industry were recognized for their creativity and effectiveness, including several Alaskan-owned businesses and local public relations professionals.
Silver Anvil Awards
The Silver Anvil Award recognizes the best public relations campaigns of the year and the highest standards of performance for the profession. This award is the highest-level public relations award offered by PRSA in the nation.
The following Alaskan-owned businesses were recognized with this top distinction in addition to Audience Choice Awards – selected by their peers with more than 1,300 votes cast nationally – and as runners-up in additional categories with Awards of Excellence.
| PRSA SILVER ANVIL AWARDS | |||
| Company | Owner | Category | Client |
| Helvey Communications LLC and Embley Communications | Kristin Helvey, MBA, APR and Heidi Embley, APR | Reputation/Brand Management for Companies With Sales Up to $50 Million | Planet Fitness, Wasilla and Eagle River |
| Rising Tide Communications | Kate Consenstein | Most Effective Campaign on a Shoestring Budget ($5,000 or Less) | Alaska SeaLife Center |
A team at Alaska Airlines, including Alaska Chapter member Tim Thompson, also won a Silver Anvil and Audience Choice Award for Reputation/Brand Management and an Award of Excellence for Integrated Communications.
A complete list Silver Anvil and Award of Excellence winners can be found here, with Audience Choice Award winners, here.
Award of Commendation
The Bronze Anvil Awards recognize the best of the best in public relations tactics — the use of social media, video, blogs, podcasts, annual reports, digital newsletters, websites — that contribute to the success of overall programs or campaigns. Alaskan-owned Up All Night Consulting earned an Award of Commendation as a runner-up for a Bronze Anvil in the Facebook Engagement category for its work with the Aleutian Pribilof Islands Association, Inc. Up All Night Consulting is owned by Alaska Chapter member Lincoln Garrick, APR.
A complete list of Bronze Anvil and Award of Commendation winners can be found here.