Snapchat, Instagram stories and other social mobile networks are changing the way we deliver our messages and reach not just the media, but the general public. How do we best convey strategic messages when there is barely any time now to plan and everything posted must be “right now” and “on demand?” Get tips from web pioneer and author Aliza Sherman.

Sherman will include a recent case study of how Alaska State Fair did it– incorporating Snapchat, Musical.ly and Instagram into their daily storytelling.

About Aliza Sherman

Aliza Sherman is a professional speaker, published author and web pioneer who first went online in 1987. In 1995, she started the first woman-owned Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International.

Newsweek named her one of the “Top People Who Matter Most on the Internet” that same year. In 2009, Fast Company called her one of the “Most Powerful Women in Technology.”

She is the author of 10 books including The Everything Blogging Book, The Complete Idiot’s Guide to Crowdsourcing and Social Media Engagement for Dummies. Her 11th book is “The Happy, Healthy Nonprofit,” co-authored with Beth Kanter.

Aliza’s early work on the Internet helped pave the way for today’s web industry. She consults and trains executives and teams at companies and nonprofits on leveraging digital technologies to build more meaningful connections with customers and constituents.

Price before Sept. 15:
$30 PRSA members // $40 Non-Members // $10 Students
At the door tickets:
$34 PRSA Members // $44 Non-Members // $10 Students
Date: Wednesday, Oct. 19, 2016
Time: Noon to 1 p.m. (Doors open at 11:30 a.m.)
Location: Crowne Plaza Hotel, 109 W. International Airport Rd.

Sponsored by:
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