When PR meets VR: Interactive storytelling is more than science fiction

Communicators can no longer dismiss virtual reality as fringe technology. Forecasts show 4 million VR units will be sold this year and 24 million units are expected to be sold in 2018. Innovative PR and digital marketing experts recognize VR is changing the communications landscape and are using it to capitalize on storytelling, media relations, and strengthen consumer relationships in ways no other technology can. Some experts say virtual reality is the most powerful storytelling method of our time, moving consumer behavior from “seeing is believing” to “experience is believing”.

This PRSA-Alaska program will:

• Introduce you to the latest in VR technology and how it’s changing the communications landscape
• Share how VR can be used to strengthen connections between audiences and your organization and
• Help you to articulate the benefits of incorporating VR into your organizations communications strategy

Andrew Cassel has been the social media administrator for the University of Alaska Fairbanks for the past five years and is a three time winner of PRSA-Alaska Awards of Excellence for social media campaigns. He engages with audiences on up to 10 social media platforms each day.

Registration Details:

Registration closes FOUR business days before event. Luncheons are non-refundable after registration closes.

In order to honor our commitment with the venue, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, four business days prior to each professional development session. This will ensure your seat and meal at the session.

If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email Brooke Taylor. Once registration closes, all ticket sales are final.

At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.

New pricing structure:
At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don’t always love math and budgets, we do know that our revenue must meet our expenses. So, beginning this month, there will be a modest price increase for all professional development opportunities in Anchorage and Fairbanks. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you’re not a member and want to become one, learn more on our website.