Whether you work for a corporation, non-profit or agency, measurement is key to understanding and demonstrating the value of your work. Learn about the Barcelona Principles, the first-ever PR measurement standards, and how you can measure your work, even on a shoestring budget.
Moderator:
- Michelle Egan, APR, Fellow PRSA
Panelists:
- Natalie Lowman, APR, ConocoPhillips
- Kristin Helvey, APR, Helvey Communications
- Kirsten Schultz, Providence Health & Services
In this session you’ll learn:
- Overview of the 7 Barcelona Principles
- How and What to Measure – Even on a Tight Budget
- 5 Tips for Measuring Your Work
Get Tickets
Price before Sept. 15:
- $30 PRSA members
- $40 Non-Members
- $10 Students
At the door tickets:
- $34 PRSA Members
- $44 Non-Members
- $10 Students
Date: Wednesday, Nov. 16, 2016
Time:
Noon to 1 p.m. (Doors open at 11:30 a.m.)
Location:
Crowne Plaza Hotel, 109 W International Airport Rd
Moderator:
Michelle Egan, APR, Fellow PRSA
Alyeska Pipeline Service Company
Panelist:
Natalie Lowman, APR
ConocoPhillips
Panelist:
Kristin Helvey, APR
Helvey Communications
Panelist:
Kirsten Schultz
Providence Health & Services
Thanks to our sponsor!
Thank you to Rasmuson Foundation for sponsoring the November Professional Development Luncheon in Anchorage.