5 Ways to Get the Most from Your Agency

Have you worked with an agency, plan to work with one, or just want to think more strategically?  How do you get the best work from your agency? Believe it or not, just handing them an assignment doesn’t cut it. Learn from public relations and advertising agencies on the dos and don’ts of getting the best work (and value) from your agency. And, even if you don’t work with an agency, you can learn how to think more strategically about your projects.

Panelists:

• Debra Reinwand, Brilliant Media Strategies, President & CEO

• Kate Consenstein, Rising Tide Communications, Principal & Chief Strategist – Kate has owned and managed Rising Tide Communications for 3 years, serving a variety of clients in the seafood, marine, food, non-profit and small business industries. Her career has taken her from non-profit communications director to large agency account manager, with stops in the private and public sectors. She specializes in pitching unique Alaska stories to a national audience. Kate grew up commercial fishing at her family set-net site on Kodiak’s west side and she would always rather be on the water.

• Julie Hirt, Spawn Ideas, Director, Account Management – Julie is an Account Supervisor with Spawn Ideas and has over 17 years of marketing communications experience. She has worked on both the agency and corporate side of the business, specializing in brand strategy, marketing communications planning and cross-cultural communication. Her strong leadership skills and attention to detail have allowed her to provide superior client service to global brands such as Sea Ray Boats and The Bold Look of Kohler. Julie’s experience also includes higher education, healthcare, financial and a variety of B2B manufacturing companies. She currently leads the GCI account at Spawn Ideas.

• Gary Scott, Thompson & Co. Public Relations, Executive Vice President

Moderator: Heidi Embley, PRSA Alaska Chapter Past President

Get answers to questions like:

• What can organizations do to help you, help them?
• What do you wish you could tell your clients?
• What are your biggest pet peeves with clients?
• What are examples of great clients?
• How can a client make sure an agency is the right fit?

Who should attend:

• Communicators at all levels
• Public relations professionals
• Advertising professionals
• Anyone who works with a PR or advertising agency
• Anyone who wants to think more strategically about their PR or advertising work

Registration closes FOUR business days before event. Luncheons are non-refundable after registration closes.

In order to honor our commitment with the venue, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, four business days prior to each professional development session. This will ensure your seat and meal at the session.

If you purchase luncheon tickets and are unable to attend, we suggest you offer your ticket to a colleague or student. If you would like the chapter to open the seats to others, please email Brooke Taylor. Once registration closes, all ticket sales are final.

At-the-door sales will only be accepted if space is available at the start of the meeting. If seats are not available, walk-ins may purchase a late registration ticket to the event and receive coffee service.

New pricing structure:

At PRSA Alaska, we often hear how valuable the local professional development opportunities are for professionals. We think so too! These opportunities, usually in the form of luncheons held each month, are a great way to improve your skills and network with peers in a similar profession. While PR professionals don’t always love math and budgets, we do know that our revenue must meet our expenses. So, beginning this month, there will be a modest price increase for all professional development opportunities in Anchorage and Fairbanks. As always, members will still receive a discounted rate. Non-members will pay a slightly higher rate. If you’re not a member and want to become one, learn more on our website.